As a family adoption advisor and pregnancy counselor, I get the unique opportunity of working with both adopting families and expectant mothers. It gives me great joy to be a bridge between families and moms, and also gives me a chance to help the two understand each other’s perspectives just a bit more. These two worlds are brought together during the profile viewing and matching processes.
This part of the process can be nerve-wracking for families and expectant mothers alike! As someone that has had the opportunity to review many families’ profile books, and also sit with expectant mothers as they view them, I have come up with five tips to help families create a successful book and put their best foot forward.
Remember that authenticity is key. While the visual appeal of your profile book is very important, remember that the goal of your profile book is to show the expectant mother what life for her baby would be like as part of your family. While it is great to include professionally done family photos you may have or selfies of your lovely faces, it is important to have photos of you being yourselves and enjoying regular family life. Include candid photos, photos of visiting the park, walking the dog, or baking in the kitchen; include put-together photos, casual photos, fun photos, and photos of normal, average life alike. This type of variety shows the down-to-earth humanness of your family, and will make your book feel relatable. Authenticity opens up the door to connection!
Embrace Vulnerability. Putting your life on display for a stranger who is making a big decision to see may feel daunting and overwhelming, but I encourage you to be vulnerable as you create your book. There are a number of reasons why expectant mothers will select family profiles, but many times whether or not the expectant mother feels a connection to the family plays a significant role in this process. There are many wonderful, loving families waiting to adopt, but your story is uniquely yours – share it! Expectant mothers will view many profiles and see photos of many different families, but your story is what sets you apart and makes you unique.
Create a Design that Catches the Eye. While the content of your book is most important, the design and layout of your book can at times be almost equally important. Your profile book shows the expectant mother who your family is, and we want to see you put your best foot forward. If design is not your forte, don’t stress! There are companies, such as Kindred + Co. and Little Ampersand Co., who create custom or semi-custom profile books from start to finish. These companies create lovely, appealing books that are designed with expectant mother’s perspectives in mind. If going this route is not for you, viewing example profile books or browsing Pinterest for inspiration is a great way to create your own book with a little bit of design help from those that have done this before.
Know that your story matters. Share who you are! Your childhood, love story, interests, faith background, passions, hearts for adoption, thoughts about each other, and day to day life are part of who you are and who you’ll be as parents. This provides more opportunity for connection, and gives expectant mothers an even greater glimpse into who you are. There are many factors and details that may lead an expectant mother to her decision when it comes to choosing a family, but often times it comes down to these details.
Have Fun! While creating your profile book may feel overwhelming or stressful, try to have fun with it and embrace this unique opportunity to creatively share who you are as a family. No family is perfect, and creating profile books is not a contest amongst families; being your authentic selves will go far. You are absolutely not alone; our team is excited to assist you as you prepare to create your profile book and will help you throughout this process. No matter how you choose to create your book, your book and your story will connect with the right expectant mother. Though creating your profile may feel daunting at first, I pray that you are able to have fun and embrace this opportunity of sharing your story!